What I learned about Sustainability at REI Part 4: Innovation over Trade-offs

​Holding the “no trade-offs” tension isn’t easy when everyone is saying, “that’s impossible”.   But you’ll know you achieved real innovation when folks look at the final solution and say, “that’s not sustainability, its just good business”.

Read More

What I learned about Sustainability at REI Part 3: Incremental vs Breakthrough changes

Sometimes Incremental improvements in corporate performance get criticized as either “business as usual” or “not enough to make a difference”.  The REI experience shows that incremental improvements can lead to breakthroughs that deliver exceptional results.

Read More